CD cover analysis - Motion in the Ocean

I have decided to do a CD cover analysis from the album Motion in the Ocean by McFly because this is the album in which we have picked our song for our final music video off of, and it may help to find out which target audience the song/album was aimed at, and what genre it is. 

Character profile - boy

Carol Vernallis video editing theory

Props

The probs we are thinking of using include:

A globe, which we will be using in the chorus of the song, when the lyrics "ugly is the world were on" are used, demonstrating how we are matching the visuals to the lyrics as stated in Goodwin's Theory. We also thought that this was a good globe to use as it is more 'vintage' looking than other ones we had seen therefore, we though that it would go better with the 'spooky' element to our music video, rather than a brightly coloured globe.

Secondly, this is the top that we are planning to use to be the clothing of the male character, after he has been killed and the female protagonist finds it in the woods. We chose a flannel shirt because it might make it easier for the audience to understand that it is supposed to be the shirt of the male character (It looks more masculine).

Target audience mind map

Mood board

We decided to create a 'mood board', by adding pictures of some of our most iconic ideas for our final music video. This helped us get more to grips with how we want the music video to look and how we want to portray the 'spooky' feeling to it along with the 'typical teenage girl sleepover' style at the beginning.

Here is a look at what we have created:

As you can see, we've added things such as the candles that we plan to show first in the music video and possibly them being blown out at the end of the music video. We've also shown a picture of a handwritten note which is something that is left by the girl. Another thing that we added was a picture of a torch (which adds to the 'spooky' feel with regards to the lighting) as well as an outdoor location where there are trees (where the girl finds the boys shirt on the floor). The broken heart represents the story in which we have based our music video around, and the book and cat are just some other things we may add into the quick cuts of the video. 

Costumes

Today, me and my group decided that Elsie should play the lead role in the music video, as she is the one who we decided would be doing the 'story telling' within the verses of the song. 

With regards to the costumes during the sleepover part of the narrative, we decided that we are going to go for the more stereotypical approach and are going to be wearing a more informal and comfy dress code. Therefore, we came to the agreement that we will be wearing onesies, as shown below:

However, we decided that for the serious narrative Elsie should wear something more formal, so she decided upon this black and white dress. We wanted to do this so as the audience are able to recognize that there is a contrast between the different narratives within our music video.