Maroon 5 - Payphone
I think that this video had connotations of a action movie including explosions, guns, and robbery. This may make people into that genre of film watch this music video because it is based off something they like. The video shows a typically normal working man; wearing a suit and working in an office, this makes the video relatable to normal, working class people. However, this could also be representative of a 'superhero' movie as the main person seems to have an alter-ego as well as being an average man.
DNCE - Cake By The Ocean
This song has many characteristics of a pop song; it has an up-beat dance sound, bright colours and a fun atmosphere. It is represented as not a serious song and bit crazy, which shows the style of the band and how they want to be perceived. This is the first song made by this band as they were only formed in 2015 so it probably won't be the best music video they will produce and might just been seen as a bit of fun, to introduce us to them as a band.
Coldplay - The Scientist
This again is a very different type of song this is more of a serious ballad. It has a simple concept which is very effective and passionate. The video is shot in reverse, this could be reflective of the man wanting to go back and start over again, as at the end we see the unfortunate incident that influences the emotion in the song. This video seems to have a powerful message and could be seen an allegory for something bigger, making it more personal and thought-provoking than many popular songs.
Sia - Elastic Heart
This video is very different from most as the singer doesn't appear in it but her lyrics are expressed through dance. This video shows a man and a child trapped in a cage, the artist (Sia) expresses that the girl could be seen to represent one of his self states; his inner child, or one of his demons. An interpretation could be that, the man and the girl being caged in is similar to the feeling of being trapped inside your mind with your thoughts and inner demons. As the video shows the girl can go in and out of the cage, this could show that these demons he carries around can go and come back at any moment, which could be a strong metaphor for anyone who is battling with such things in their mind e.g. anxiety attacks. This song is part of a trilogy that includes the same young girl expressing the lyrics through interpretive dance, she could be seen as a representative to the artist herself and the struggles she faces with personal torments.
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